Adobe Acrobat

In the wake of shutdowns and a drastically changing marketplace, businesses need support to stay flexible, adapt, and grow. With Adobe Acrobat, it’s easy to keep work flowing from anywhere with an array of PDF tools and cloud-based storage. Sign vendor contracts and onboard new employees with Adobe Sign to get business done in a swipe. Keep global teams stay on the same page with on-the-fly feedback using the “Comment” function. Even updating daily specials on the menu takes only a few clicks with “Edit PDF.”

In building our strategy to tell the Acrobat story across digital media, we first armed our audience of small and medium-sized business owners with educational moments to gain practical knowledge about the product. These moments grow into feelings of empowerment that encourage users to envision what a streamlined workflow for their businesses could look like. The result—less time spent on tedious tasks and more time for the passionate work driving the heart of their businesses.