Google Cloud
Google Cloud offers businesses the same powerful tools and services that Google uses internally (like G Suite, Maps, Chrome, developer tools, data analytics and Machine Learning) so they can build, grow and scale for the modern world.
Our strategy in creating its expression system was to create a consistent and recognizable visual style that maintains integrity across a wide range of topics, products, and audiences.
Beyond an icon, we needed an expression system that could feel consistent and recognizable, but flex across a wide range of topics, products, and audiences. With the Super Cloud as its anchor point, we developed a visual framework that allows voice and tone to shift within a cohesive system that always feels like Google Cloud. This grid system flexes across websites, to large-format posters, to the tiniest banner ads.
Contributors
Mattias Mackler
Kris Newgren
Terran Washington
Ryan Paule