Google Shopping

Amazon is a monolith for e-commerce, and most people look there first to knock out their shopping. But Google Shopping offers features Amazon doesn’t—it pulls prices from stores all over the web so you can pick the cheapest one, and it tells you if an item you’re looking for is in stock at a store nearby. Rather than being a destination to buy things, Google Shopping is a tool to help you buy exactly what you need from the best place at the best price.

We wanted to build awareness of the unique features Google Shopping provides, and most importantly, to demonstrate its helpfulness in a way that felt relevant and human. The series of video ads we created feature real footage of human moments that could use a little help from Google Shopping.